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Posted on: September 29, 2016

PASSAIC COUNTY BOARD OF CHOSEN FREEHOLDERS AWARD CONTRACT FOR WAYFINDING PLAN

PASSAIC COUNTY BOARD OF CHOSEN FREEHOLDERS AWARD CONTRACT FOR WAYFINDING PLAN
Select firm with extensive experience across New Jersey and the nation to enhance the visitor experience in Passaic County

(Paterson, New Jersey) – At the September 13, 2016 meeting of the Passaic County Board of Chosen Freeholders a contact was awarded to Merje Design, an environmental graphic design firm that works with governmental agencies across New Jersey and the nation to create meaningful visitor experiences with the twofold goals of driving local tourism and the County’s local economy through wayfinding master plans. The Passaic County wayfinding plan includes developing a comprehensive set of pedestrian and vehicular signs to guide visitors to historic sites, parks, and recreation areas. Merje has executed wayfinding plans for several local and county governments, including Jersey City, Camden, Crossroads of the American Revolution National Heritage Area, Newark, and Morris County.

“Passaic County continues to see growth in its tourism economy because of the plethora of attractions to visit,” stated Freeholder Pat Lepore. “The Great Falls National Historic Park, Historic Dey Mansion, Lambert’s Tower, and the Passaic County Park System are just a few of the many tourist attractions that are seeing upticks in visits. This wayfinding plan will enhance the visitor experience in Passaic County and continue to increase tourist visits to our County. This creates jobs, increases property values, and paces our local economies.”

According to a report issued by the New Jersey Tourism Industry, Passaic County saw the greatest percentage of growth in its tourism economy in 2015, expanding nearly 10% in one year to $569 million dollars. Passaic County’s diversified attractions include urban destinations like museums and the Great Falls National Historical Park and hiking and boating in the western part of the County. Last year’s increase in the tourism economy resulted in a 12% surge in hotel room revenue and strong increases in restaurant, retail, and recreation business, according to the report. The Board of Chosen Freeholder’s investment in a countywide wayfinding plan will help sustain this growth and make Passaic County visitor friendly.

“We are going to bring together stakeholders at every level of government and in the business community to make Passaic County an attractive place to live, work, and visit,” stated Freeholder Terry Duffy. “This wayfinding plan is another important step to making Passaic County one of the best places to visit in New Jersey and the tristate area. Passaic County has so much to offer and this initiative will ensure that our historic sites, parks, and recreation areas are easily identifiable and located.”

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